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Argos revolutionises TV buying experience with new Augmented Reality in-app experience

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Argos has launched an innovative new Augmented Reality AR feature in its iOS app, allowing customers to view an animated version of different TV models in their own homes using their smartphone. Just in time for those looking to upgrade their TVs for the World Cup, the new functionality promises to revolutionise the way large TVs are purchased, giving customers the chance to check out what it would look like in their own homes.

Customers can also watch a video on the TV screen, bringing to life its size and how narrow the bezel or surround is. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs.

This new AR technology will help our customers find a TV that perfectly fits their home, making the beautiful game even more beautiful. The roles vary from graduate to principal positions and new colleagues will join the strong team currently in Argos's tech division.

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